Braddock Design was brought in to develop an overall strategy that would position the organization as the source for developing women leaders in major corporations. After many months of extensive research and collaboration with the client, we developed the company’s website, blog, and brand. In addition, the client needed a custom content management system to help organize their ongoing programs, resources, alumnae, and corporate partners. Not only does the website provide important information about their offerings, but is also tightly woven into how they run their business.